White
Primary background / negative space
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
PEHCHAN / BRAND RESOURCES
PEHCHANBrand Resources
Everything you need to represent PEHCHAN consistently.
This guide defines the visual foundations of PEHCHAN — from our logo and colors to typography, partnerships and correct brand usage.
01 — Logo
The PEHCHAN Logo
The PEHCHAN logo is the primary visual expression of our identity. Its proportions, geometry and relationship between the wordmark and horizontal line should remain consistent across every application.
01
Logotype
Use only the official PEHCHAN wordmark and standalone P mark. Preserve their original proportions in every application.
Primary wordmark
Standalone P mark
02
Clear Space
No text, graphic, image or other logo should enter the protected area around the PEHCHAN wordmark.
Logo preview
Use black on light surfaces and white on dark surfaces.
Clear space
Protect the mark.
Clear space protects the PEHCHAN logo from surrounding visual elements and ensures that it remains clear, recognizable and visually balanced.
XXXX
Minimum clear space = X
03
Minimum Size
Keep the wordmark at or above these minimum widths to protect recognition and legibility.
Minimum size
To preserve legibility, the PEHCHAN logo should never be reproduced below the defined minimum size.
Screen / Minimum width
120px
Minimum approved size
Print / Minimum width
25mm
Minimum approved size
04
Partnership Logo Lockups
Set partner names to the right of the official wordmark, separated by the established vertical divider.
05
Logo Incorrect Usage
Never alter, redraw, distort or decorate the official PEHCHAN asset.
02 — Colors
PEHCHAN Color System
Our color system is intentionally restrained. White creates space, black provides structure, bottle green introduces our distinctive brand accent, while the tertiary colors support digital interfaces and communication.
50%
25%
15%
5%
5%
White
Black
Bottle Green
Light Gray
Light Blue
50%
Black
Primary structural color
- HEX
- #111111
- RGB
- 17, 17, 17
- CMYK
- 0, 0, 0, 93
Bottle Green
Brand accent / CTA / highlights
- HEX
- #1F5A4A
- RGB
- 31, 90, 74
- CMYK
- 66, 0, 18, 65
Light Gray
Supporting neutral / subtle surfaces
- HEX
- #E6E9EF
- RGB
- 230, 233, 239
- CMYK
- 4, 3, 0, 6
Light Blue
Supporting tertiary accent
- HEX
- #E1E8FF
- RGB
- 225, 232, 255
- CMYK
- 12, 9, 0, 0
03 — Typography
Typography
Typography gives PEHCHAN a consistent voice across digital products, documents, presentations and communication.
Primary typeface
Aa
Fira Sans
Display, headings, body
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Regular 400Medium 500Semibold 600
Secondary typeface
Aa
Commissioner
Supporting text, labels, editorial text
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Regular 400Medium 500Semibold 600
Responsive type scale
Display
72px / 48px
Identity
Flexible system
H1
56px / 40px
Clarity first
Flexible system
H2
40px / 32px
Built with purpose
Flexible system
H3
28px / 24px
A consistent voice
Flexible system
Body Large
20px / 18px
Every business deserves a Pehchan.
Flexible system
Body
16px / 16px
Use space, type and color with intention.
Flexible system
Small
14px / 14px
Supporting information and notes.
Flexible system
Label
12px / 12px
PEHCHAN / BRAND
Flexible system
04 — Partnership
Partnership Logo Lockups
When PEHCHAN appears alongside another organization, both identities should remain clear, balanced and visually respected.
PartnerPartnerFuture partnership kit
ClientPartner marks should retain their own proportions and never visually overpower the PEHCHAN wordmark.
05 — Usage
Use the PEHCHAN Logo Correctly
Consistency protects recognition. Always begin with the supplied official asset and apply it with restraint.
✓Preserve proportions
✓Maintain clear space
✓Use sufficient contrast
✓Use official logo asset
✓Use approved colors
×Do not stretch
×Do not compress
×Do not rotate
×Do not distort
×Do not change logo color
×Do not add shadows
×Do not add gradients
×Do not outline
×Do not crop
×Do not use low contrast
×Never recreate the PEHCHAN wordmark using another typeface.
06 — Downloads
Official Resources
Download approved PEHCHAN resources for digital, print and partnership communications as they become available.
01
PEHCHAN Logo Pack
Official PEHCHAN wordmark and icon assets.
ZIP
02
PEHCHAN Brand Guidelines PDF
Complete PEHCHAN visual identity guidelines.
03
Color Palette
Official PEHCHAN color specifications.
ASE / PDF
04
Typography Guide
PEHCHAN typefaces and typography system.
05
Partnership Logo Kit
Approved PEHCHAN partnership lockup resources.
ZIP